The one photographer that most people can name off the top of their head is…
Ansel Adams.
So I pose the question, “In our digital age, to market and promote his photography art, what would Ansel do?”
I believe Mr. Adams would do what many smart photo artists are doing.
They’d market, promote, and sell their art on a website like this one.
Fine Art America http://FineArtAmerica.com
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It provides all the tools for a photographer to not only sell their photos but to create “shops” at other websites like Facebook where their photos can be purchased. Not only prints, but framed and matted, on canvas, even on aluminum.
Also,for a small fee an artist can also create a quality website where people can view their art, in my case jazz art. http://AllThatsJazz.com
In addition, the galleries, groups, community and blog features (like the one you’re reading right now) are valuable marketing tools.
So in my humble opinion, to promote, market, and sell his work, that’s what Ansel would do.
Source: Wikipedia – Ansel Easton Adams (February 20, 1902 – April 22, 1984) was an American photographer and environmentalist best known for his black-and-white landscape photographs of the American West, especially Yosemite National Park.
With Fred Archer, Adams developed the Zone System as a way to determine proper exposure and adjust the contrast of the final print. The resulting clarity and depth characterized his photographs and the work of those to whom he taught the system. Adams primarily used large-format cameras despite their size, weight, setup time, and film cost, because their high resolution helped ensure sharpness in his images.
Adams founded the Group f/64 along with fellow photographers Willard Van Dyke and Edward Weston. Adams’s photographs are reproduced on calendars, posters, and in books, making his photographs widely distributed.
Jazz Photography 